Apple Watch Series 7
The Apple Watch 911 campaign showcased real experiences to illustrate that Apple Watch is the ultimate health guardian by highlighting its powerful and innovative features.
Translated into 23 languages and running in 26 countries, the work appeared on TV and across online digital platforms globally. In its first three days, the total paid views on TV and social media reached 186M. Apple Watch searches increased by 30%.
Creative: Apple, Marcom
Localization: TBWA\Media Arts Lab