AirPods with Spatial Audio + Harry Styles

To promote AirPods with spatial audio, Michael worked with a small team, including Harry Styles, to remake the iconic iPod “Silhouettes” campaign for the newest generation of AirPods. The goal was to reinforce Apple’s love for music and keep AirPods at the forefront of culture.

Translated into 24 languages and appearing in 25 countries, AirPods Silhouettes ran on TV, online digital, print billboards, and in Apple retail stores globally.

Agency: TBWA\Media Arts Lab
Directors: Gal Muggia and Vania Heymann
Production: Iconoclast, Versatile
Music: “Music for a Sushi Restaurant” by Harry Styles